After losing a patient to colon cancer he was at his wit’s end. “Colon Cancer is 95% preventable if people would only get screened” he said.
An avid cyclist, Dr. Albert decided to voice his frustration and let people know the importance of early screening. He hastily scribbled a note on the back of a manila folder that read:
“Lost a patient to Colon Cancer. Did not need to happen. Get your colonoscopy.”
He clipped this handmade sign to his back and rode through the streets of Chicago. Day after day he continued to travel the streets of Chicago wearing this sign, raising awareness. He shared the message on social media and soon after received photos from people across the world wearing their own signs that bared a similar message. Local news stations picked up the story as well. Here’s his story as shared by the CBS affiliate in Chicago.